Our Story

In the early 1990s we started noticing a trend – we called it eating on the go and today it has developed into a world-wide food trend. Our nutritionists and food scientists were keen to create a convenient and nutritious breakfast option for busy people and in 1998 we launched UP&GO creating a liquid breakfast category in a world first innovation.

The result – when it comes to protein, energy, fibre, fat content and important vitamins and minerals, UP&GO really is a great breakfast option and far better than stopping at the local take-away on the way to work, school or play!

We’re committed to continually improving our products as new technologies and ingredients come to market and we value your feedback! Visit our contact page to give us a call, or send us an email, and we will be in touch.