{"id":7,"date":"2015-07-27T06:54:24","date_gmt":"2015-07-27T06:54:24","guid":{"rendered":"http:\/\/localhost\/upandgo\/?page_id=7"},"modified":"2021-02-24T08:44:33","modified_gmt":"2021-02-23T21:44:33","slug":"our-story","status":"publish","type":"page","link":"https:\/\/upandgo.co.nz\/our-story\/","title":{"rendered":"Our Story"},"content":{"rendered":"
In the early 1990s we started noticing a trend \u2013 we called it eating on the go and today it has developed into a world-wide food trend. Our nutritionists and food scientists were keen to create a convenient and nutritious breakfast option for busy people and in 1998 we launched UP&GO creating a liquid breakfast category in a world first innovation.<\/p>\n
The result – when it comes to protein, energy, fibre, fat content and important vitamins and minerals, UP&GO really is a great breakfast option and far better than stopping at the local take-away on the way to work, school or play!<\/p>\n
We\u2019re committed to continually improving our products as new technologies and ingredients come to market and we value your feedback! Visit our contact page<\/a> to give us a call, or send us an email, and we will be in touch.<\/p>\n